Product photography: What trends await us for this 2021?
If you have just started your venture and do not know what style to choose for your brand, keep in mind that the use of photographic trends in your products is an indispensable tool for the growth of your business.
Through them, you can not only generate different sensations for your customers, but you also manage to have a more pronounced identity and consequently, become a much more recognized competition and a benchmark in the conceptual dimensions of brands.
But beyond good quality and good resolution, you must ensure that the photographs of your products have a specific style based on a photographic trend. This way you can give your catalog more value and make it more attractive to your audience.
That is why today we bring you a list of 5 trends in product photography for this new 2021, which you can start to implement in your business and give it that twist that your portfolio needs.
- Striking, monochrome colors
- Night photography with neon lights
- Geometry and modernism
- Natural, but authentic lighting
- Models that connect with your audience
Keep in mind that, for a consumer, there is nothing more satisfactory than entering a web page and noticing that the photographs of the products have a unique aesthetic that makes a difference and that manages to be remembered. A good photograph is an element of visual communication that helps to establish a better connection between your company and your clients.
A monochrome photograph is one that consists of a single color, but in which it is possible to use different tones to make it more striking. To give you an everyday example, some clothing stores organize their items according to the available colors and their variations. This creates a pleasant sense of order and hierarchy for our eyes.
You can implement this technique in your photographs to attract attention and guarantee effective purchases through the correct use of color.
Also, you should consider using certain types of colors according to the emotions that they can transmit to your clients according to their uses and combinations.
If you want to know more about the meaning of colors, we invite you to read this note on the importance of color psychology.
How to take monochrome photos?
Keep in mind that any product can fit into a monochrome setting as long as you use the right items.
✅ You must choose a flat background and select some accessories that can complement the aesthetics of your product, ensuring that these companions do not have more relevance than the main element, but that they are integrated into the composition as a single unit.
✅ Place them in such a way that there is harmony in the scene and that there is no saturation of elements that generates noise.
✅ Consider using the most appropriate shades, tints or shadows for the color palette of your brand or your products.
If you want to learn how to create a color palette, we leave you this note that will be of great help.
Here is another example for you to start creating your own monochrome product photographs:
Bright neon lights often attract the attention of the public and can be a good strategy to give a futuristic look to your product photographs. However, we know that if you have a limited budget, getting reflectors that can give you certain types of colors can be expensive.
To give you a solution, an excellent alternative is to take advantage of the night and use the bright light of some posters or signs to reflect their lighting on your products. This option can be very useful if your business sells urban or sports clothing.
How to take night photos?
First, select a location in your city where there is a considerable volume of neon signs. Make sure that the light source has a high level of luminosity so that the colors stand out in the product or in the garment that you are going to present.
For these types of product photography, we recommend that you use a camera whose parameters can be modified to obtain a wider range of results.
We recommend reading 6 types of lenses for your camera
Keep in mind:
✅ Take shots from different angles and perspectives. It is favorable that you have different options to choose and publish in your catalog.
✅ Use a tripod to have a better stability when capturing your photos, since a minimum movement can alter the perception of light.
✅ Do several tests by altering the ISO levels. The taller, the brighter your photos will be, but keep in mind that not all cameras produce the same results. Find the best configuration for yours and run different tests.
I share another example of night photography:
If you are just starting in the world of photography, this note on ISO in photography can be very useful.
If your brand offers accessories, decorative elements or small items, this photographic trend may be the most suitable for your catalog.
With this technique you can make the photographs of your products convey elegance and subtlety, making your clients feel attracted by the compositions and are convinced that your content is of quality.
This photographic trend often uses visual features from the Mid Century, one of the most important design movements in the United States that emerged in the 1950s and is characterized by simplicity, purity and the use of geometry.
Geometry and modernism, applied to product photography, has the following characteristics:
- Absence of decoration. The more subtle the photograph, the better.
- Implementation of geometric figures.
- Protagonism of elements that provide simplicity and do not saturate the composition.
How to take photographs with modern and geometric features?
One of the great advantages of this trend is that you can use your cell phone’s camera to capture your photos.
We recommend this free smartphone photography course to get the most out of your device.
✅ Geometric figures are your best ally. Take advantage of them and experiment with them.
✅ Keep in mind the shapes of your products. Use flat backgrounds and look for simple objects that can accompany the composition.
✅ Always remember to give more relevance to your main article.
✅ Use figures that add dynamism to the photograph, but without saturating it. Try different shapes, sizes, and colors.
Here’s one more sample:
Lighting is one of the most important pillars of photography. Through it you can present your products in all their splendor and make your customers see even the smallest details of what you offer them.
If you want to expand your knowledge in this field, we recommend you read the lighting techniques that you must master and know.
However, good lighting is not only based on your products receiving as much light as possible, but also that you can use your creativity to play with the shadows of some objects.
How to capture photos in authentic lighting?
To apply this photographic trend it is not necessary that you go to a studio. You can set up your photo session inside your house near a window where there is good lighting. Natural daylight will come in only one direction and will give your products a natural shade.
✅ You can place your objects on a flat surface, such as a table or a shelf.
✅ Use elements that reflect different types of shadows that rest on the main product, such as jewelry, acrylics, plastics, etc.
✅ Experiment with various objects until you get a good result.
Now, make sure that the sun’s rays do not directly impact the products, as the photographs can be flared or they can cast dark shadows that are not favorable to your items.
You can also implement this photographic trend by using your smartphone’s camera. For an optimal result, keep in mind the following tips:
✅ Do not use zoom to zoom in on your products. Get closer to them.
✅ Before taking a picture, remember to focus the lens by pressing the center of the screen or the position where your products are located.
✅ Avoid using the flash. Your photos can be over-lit.
If your products are exhibited through models, you must bear in mind that beyond representing your brand, they must have a real connection with your target audience. They are people who must correctly represent the context in which your customers have raised their expectations.
If you manage to assemble your models with your consumers, they will feel identified and can make a purchase more easily.
What should you keep in mind?
✅ Look for emotions and expressions depending on the context of your brand. If you sell sportswear, make sure your models act according to the consumer’s situation. They can take postures that reflect resistance and empowerment.
✅ Make your models act as natural as possible. A forced smile or an exaggerated gesture can be a determining factor in the purchase decision.
✅ For the photoshoot, choose a place where your audience would use your products. If you sell clothes to be at home, use a home space that reflects comfort. If you sell clothes to go out for a weekend, try to place your models in an urban context that attracts the attention of whoever is around.
We hope these trends in product photography help you choose the right path for your brand. Choose one of them and get as close as you can to your consumers.
Remember that giving your business a memorable identity is the key so that you can be recognized in the market and make the difference between the heap of bets that come out daily.
Plan, organize and research, but above all, have fun and put passion into what you do.