The importance of taking your own photos and not using banks

Design is a fundamental element for the creation of your brand. There are several alternatives with which you can get ahead with this theme, such as image banks. Sometimes they are very useful and totally recommended, but nothing compares to having your own content, which in turn generates a positive impact on your visitors.

Advantages of creating my photographs

Positive edges may arise from creating this content but we will share a few that will convince you that you can invest in this practice.

Design is the first hook

It is proven that, in the digital age, users are more accepting of audiovisual and visual content in order to better retain information. If you define the guidelines of the elements that you would like to appear in your photography, it will have much more impact than a generic photo. The reason is because cybernauts are tired of finding all the content on the web so “robotic”, they look for more human elements that help them identify themselves.

I have already seen that photo

Today there are thousands and thousands of web pages that are surely registered in an image bank together with thousands of other subscribers. The probability that you will download an image from Shutterstock is the same as that of thousands of other companies. Imagine the user experience entering different web pages and find the same image, your information automatically loses credibility.

Positioning in Google Images

Alt text is magical and can become your best ally to drive organic traffic to your website. If you create a unique image and add a suitable alt text to it, you can stand out in the first image search results. Without a doubt, a strategy that can serve you well.

How to create my photographs economically

Speaking of originality, we could tell you that the steps to get your photos right is to inspire you, have the best equipment and use good lighting, but this is not the case because what we most want is to help you on the technical side so that you can create easily and correct your photographs.

We will recommend 3 courses that you must take to develop this skill.

Lighting techniques

You will learn different lighting techniques and you will know the different types of equipment and accessories to modify the light. As a requirement, it is necessary that you already have a knowledge base on photography, you must also have Adobe Photoshop and Capture One software, as we will use it during classes.

Photographic lighting techniques (Matias Posti)

You will begin this photographic lighting techniques course by remembering basic lighting concepts. Then you will review different lighting schemes to develop product photography, portrait photography, and mixed lighting. Finally you will see everything related to post-production in the relevant interfaces.

The teacher is a photographer specialized in advertising. He has worked with agencies around the world. He has been fortunate to collaborate for international brands such as Nike, Nissan and Coca Cola.

Product Photography: Effects and Shooting

Photographing an object is no big deal. In the world of advertising photography, many times you will find strange and curious products that you must capture. However, the material they are made of can play a trick on you, especially the glasses, due to their reflection and transparency.

In this course you will learn the best tricks for managing lighting and taking incredible photos of any product. The glasses will no longer be a problem. Advertising photography hides several mysteries that you will see revealed in this course.

From the hand of José Antonio Herrera you will achieve your advertising mission. Sign up for one of the best selling courses.

Digital Photography Courses | Crehana

Fundamentals of Digital Photography

You will learn to combine the elements of photography to get the most out of your equipment and thus achieve incredible images. You will begin to understand how your camera and light works, this will give you a more professional vision. The softwares you will need are: Lightroom, Adobe CC 2015 and Photomechanic 5.

Foundations of Digital Photography (Fernando O Farrill)

In this digital photography course you will review the most basic principles. Then you will come to handle techniques such as HDR, panoramas, and the use of flashes.